Marketing
MARKETING MIX TOOL
Information
In a market where there is an increasingly wide range of products on offer and, therefore, it is becoming more and more complicated to gain a foothold, and where consumers also have access, a voice and the means to make themselves heard thanks to digital media, listening, knowing and knowing how to identify these people (the fifth P) is the fundamental axis around which the other 4 Ps pivot: Product, Price, Place (distribution) and Promotion (not to be confused with promotion but with communication).