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GENERATIVE AI FOR PRODUCTIVITY, CREATIVITY, AND CULTURAL INNOVATION

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Generative Artificial Intelligence is transforming the way cultural and creative projects are conceived, produced and managed, offering new opportunities to improve productivity, develop innovative ideas and strengthen the sector?s competitiveness.

Through this training programme, aimed at professionals and organisations in the cultural and creative industries, you will learn about and apply generative AI tools in areas such as content creation, idea generation, communication, planning and project management. The training combines theoretical knowledge with practical applications, promoting an ethical, responsible and strategic use of these technologies, always in the service of human talent and creativity.

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